What is product differentiation?

Understanding Product in Marketing Mix

Quiz
•
Social Studies
•
10th Grade
•
Easy
Shalron Nasir
Used 3+ times
FREE Resource
16 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Product differentiation refers to the standardization of products across markets.
Product differentiation is the method of increasing product prices to boost profits.
Product differentiation is the process of distinguishing a product from others to make it more attractive to a specific target market.
Product differentiation is the process of reducing production costs.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is product differentiation important in marketing?
Product differentiation helps brands stand out, target specific segments, enhance loyalty, and justify premium pricing.
It reduces production costs for all products.
It eliminates competition in the market.
It ensures all products are identical to increase sales.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What role does packaging play in product marketing?
Packaging is important for shipping products.
Packaging has impact on customer perception.
Packaging is solely for protecting the product.
Packaging plays a crucial role in attracting customers
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are some key features that can differentiate a product?
New technology
High shipping costs
Unique design, quality, functionality, brand reputation
Limited color choices
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the core benefit of a travel package?
Limited itinerary choices.
Higher overall expenses.
No assistance with bookings.
Convenience and cost savings.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the actual elements included in a travel package?
Transportation, accommodation, meals, activities, travel insurance
Local currency exchange
Souvenir shopping
Guided tours only
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is meant by augmented product in marketing?
An augmented product refers to the marketing strategy used to promote a product.
An augmented product is the core product plus additional services and features that enhance its value.
An augmented product is the product's price and packaging.
An augmented product is only the physical item sold.
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