Tourism Marketing Quiz

This marketing approach prioritizes the tourist's needs and wants above all else.

(a)  

This emphasizes that the products or services are available.

• product orientation

• customer orientation

• social orientation

• orientation

This is a key tool in marketing a tourist product.

(a)  

This type of segmentation considers behavior, lifestyles, and interests.

(a)  

This is a model that shows how a product or service moves through distinct stages.

(a)  

This is the result of supply and demand in tourism.

(a)  

List the six components of marketing as described in the text.

• The product or service itself

• The form of selling

• The methods of distribution

• The methods of promotion

• The methods of pricing

List the four elements of the marketing mix

• Product

• Price

• Place

• Promotion

• Packaging

List the four types of market segmentation

(a)  

List the stages in the product life cycle shown in the diagram.

(a)