TPD-Midterm Exam

It is an important step in developing successful tourism products.

Which from the choices below is NOT a psychographic market?

• values

• geographic

• beliefs

• attitudes

What target marketing process that identifies and describe the market segments?

What target marketing process that evaluate segments and decide which to go after?

What target marketing process where designing a product or service to meet a segment's needs and develop a marketing mix that will create a competitive advantage?

What type of market segmentation is used when a business segments its market by region or country to make the brand more relevant to the target audience?

• Geographic Segmentation

• Demographic Segmentation

• Psychographic Segmentation

• Behavioral Segmentation

What type of market segmentation is used when a business analyzes characteristics of the population, such as age, income, education, and occupation?

• Geographic Segmentation

• Demographic Segmentation

• Psychographic Segmentation

• Behavioral Segmentation

What type of market segmentation is used when a business focuses on customers' lifestyles, values, opinions, and interests?

• Geographic Segmentation

• Demographic Segmentation

• Psychographic Segmentation

• Behavioral Segmentation

What type of market segmentation is used when a business taps into its segment's purchasing behavior and travel patterns?

• Geographic Segmentation

• Demographic Segmentation

• Psychographic Segmentation

• Behavioral Segmentation

It is a target market, a market segment selected by a hospitality and travel organization for marketing attention.