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TPD-Midterm Exam

Authored by Chris Mascardo

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TPD-Midterm Exam
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35 questions

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1.

FILL IN THE BLANK QUESTION

20 sec • 1 pt

It is an important step in developing successful tourism products.

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which from the choices below is NOT a psychographic market?

values

geographic

beliefs

attitudes

3.

FILL IN THE BLANK QUESTION

20 sec • 1 pt

What target marketing process that identifies and describe the market segments?

4.

FILL IN THE BLANK QUESTION

20 sec • 1 pt

What target marketing process that evaluate segments and decide which to go after?

5.

FILL IN THE BLANK QUESTION

20 sec • 1 pt

What target marketing process where designing a product or service to meet a segment's needs and develop a marketing mix that will create a competitive advantage?

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What type of market segmentation is used when a business segments its market by region or country to make the brand more relevant to the target audience?

Geographic Segmentation

Demographic Segmentation

Psychographic Segmentation

Behavioral Segmentation

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What type of market segmentation is used when a business analyzes characteristics of the population, such as age, income, education, and occupation?

Geographic Segmentation

Demographic Segmentation

Psychographic Segmentation

Behavioral Segmentation

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