Unit 2.2.3 Promotion

TV, radio, social media and leaflets are examples of which promotional method?

• Sponsorship

• Advertising

• Special offers

• Product trials

Which promotion strategy aims to increase brand awareness and recognition through consistent visual elements and messaging?

• Product trials

• Special offers

• Branding

• Viral marketing

Which promotion strategy involves partnering with events, organizations, or individuals to gain visibility and association with their brand or cause?

• Sponsorship

• Advertising

• Special offers

• Product trials

Which promotion strategy aims to attract customers with limited-time deals or incentives to encourage immediate purchases?

• Sponsorship

• Advertising

• Special offers

• Product trials

Which of the following promotional methods would most likely increase the sales of cheese in a supermarket?

• Sponsorship

• E-newsletter

• Email

• Product trials

True or False: Marketing and advertising are the same thing.

• True

• False

Which technology-based promotion strategy involves creating and sharing content that is intended to spread rapidly through social media platforms?

• Viral marketing

• Apps

• E-newsletter

• Branding

Which of these best describes targeted online advertising?

• Advertising that in online only

• Social media advertising that reaches a general audience

• Advertising that is online that targets people who like archery

• Online advertising that targets specific consumers based on their search history, online behaviour or demographics

Which of these would be classed as a special offer?

• Discount

• E-newsletter

• Apps

• Loyalty card

Which of these is NOT true about email marketing.

• Businesses collect emails to build long lasting relationships with customers

• Email is the most expensive form of technology based advertising

• Businesses can use email marketing to send out offers to their customers