Chapter 15

Which is an example of employee advocacy?

• A press release distributed by companies about their employees

• Companies posting about their employees on social media

• Employees who encourage family and friends to work for the company

• The promotion of a company or brand by employees who share information about their company’s brand, product, or services in their social media networks

A benefit of employee advocacy is

• Career goals

• Network growth

• Throught leader and grow personal brand

• Increased employee engagement

• All of these options

To get employees to "buy in", you must

• Show how participation will benefit them

• Tell them they must commit a certain number of hours in the program

• Give employees a raise

• Let them know it will not change their personal brand

A benefit of employee advocacy for an employer is

• Trust in employees

• Increased brand engagement

• High customer retention

• Increased business

• All of these options

To participate in an employee advocacy program, an employee must have a complete understanding of what it means to represent the company online

• True
• False

On LinkedIn, employees that share content regularly grow their network 4 times faster than those that don’t

• True
• False

To track the success of an employee advocacy program, you must

• Track the traffic to a post

• Track engagement rate

• Determine audience growth

• Track employee participation growth

• All of these options

An employee advocacy program will increase the cost of social advertising on Instagram and Facebook

• True
• False

Jack, a senior software developer, has been working on innovative projects at his tech company. He wants to be recognized as a leader among his peers and hopes that participating in the company’s employee advocacy program will help him achieve this goal. Which employee motivation for advocacy does jack exemplify?

• Defending the company during a crisis

• Enhancing career and influencing social networks

• To have friends understand him better

• Being rewarded or recognized for sharing

In order to succeed in an employee advocacy program, you must force employees to participate

• True
• False