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Chapter 15

Authored by Jett Nelson

Information Technology (IT)

University

Used 1+ times

Chapter 15
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10 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which is an example of employee advocacy?

A press release distributed by companies about their employees

Companies posting about their employees on social media

Employees who encourage family and friends to work for the company

The promotion of a company or brand by employees who share information about their company’s brand, product, or services in their social media networks

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A benefit of employee advocacy is

Career goals

Network growth

Throught leader and grow personal brand

Increased employee engagement

All of these options

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

To get employees to "buy in", you must

Show how participation will benefit them

Tell them they must commit a certain number of hours in the program

Give employees a raise

Let them know it will not change their personal brand

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A benefit of employee advocacy for an employer is

Trust in employees

Increased brand engagement

High customer retention

Increased business

All of these options

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

To participate in an employee advocacy program, an employee must have a complete understanding of what it means to represent the company online

True
False

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

On LinkedIn, employees that share content regularly grow their network 4 times faster than those that don’t

True
False

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

To track the success of an employee advocacy program, you must

Track the traffic to a post

Track engagement rate

Determine audience growth

Track employee participation growth

All of these options

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