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Authored by Наталья Лапшина

English

University

Used 5+ times

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10 questions

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1.

MATCH QUESTION

1 min • 2 pts

Match the words with their definitions:

Headline

A catchy phrase used in advertising to promote a product or brand

Slogan

The tendency of customers to consistently choose one brand over others

Memorable

A television or radio advertisement

Commercial

Something that is easy to remember because it is catchy or unusual

Brand loyalty

The main title of an article or advertisement that summarises its content

2.

FILL IN THE BLANK QUESTION

1 min • 1 pt

We use this word or phrase to categorise content on social media. It preceded by a special symbol and helps you to find the content on the same topic.

3.

LABELLING QUESTION

1 min • 1 pt

Match the parts of the post with the image:

a
b
c
d
Call to action
Jingle
Hashtag
Caption
Visuals
Commercial

4.

DROPDOWN QUESTION

1 min • 2 pts

An ​ (a)   is someone who uses social media to share their thoughts, ideas, and reviews with their ​ (b)   . Nowadays, more and more people are choosing ​ (c)   on platforms like Telegram, TikTok, and YouTube to create engaging content. An influencer often ​ (d)   to show their daily life, special events, or interesting stories to their target audience. These social media personalities can change the perception of brands by sharing their ​ (e)   .

influencer
followers
to start an account
films a vlog
testimonials
driven
to brand

5.

DROPDOWN QUESTION

1 min • 1 pt

When an influencer talks about a product, their followers might feel more excited and trust the product, leading to more sales through ​ (a)   recommendations. An influencer's ​ (b)   is filled with various posts, all designed to leave a lasting impression on their audience.

word-of-mouth
newsfeed
driven
slogan

6.

DRAG AND DROP QUESTION

1 min • 2 pts

Choose the Word you can use to rephrase the underlined word:

1) He is a loyal supporter of the brand.​ (a)  

2) The way people see the brand has improved​ (b)  

3) The advertisment aims to be memorable.​ (c)  

4) She posted a new video on her channel​ (d)  

5) The article's title grabbed my attention​ (e)  

follower
perception
to leave a lasting impression
uploaded
headline

7.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Some ads use slogans that are used over and over again. They are easy to remember and often use a ______ (memorable) phrase.

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