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Match the words with their definitions:

• Headline

• A catchy phrase used in advertising to promote a product or brand

• Slogan

• The tendency of customers to consistently choose one brand over others

• Memorable

• A television or radio advertisement

• Commercial

• Something that is easy to remember because it is catchy or unusual

• Brand loyalty

• The main title of an article or advertisement that summarises its content

We use this word or phrase to categorise content on social media. It preceded by a special symbol and helps you to find the content on the same topic.

Match the parts of the post with the image:

a

b

c

d

Call to action

Jingle

Hashtag

Caption

Visuals

Commercial

An ​ (a)   is someone who uses social media to share their thoughts, ideas, and reviews with their ​ (b)   . Nowadays, more and more people are choosing ​ (c)   on platforms like Telegram, TikTok, and YouTube to create engaging content. An influencer often ​ (d)   to show their daily life, special events, or interesting stories to their target audience. These social media personalities can change the perception of brands by sharing their ​ (e)   .

• influencer
• followers
• to start an account
• films a vlog
• testimonials
• driven
• to brand

When an influencer talks about a product, their followers might feel more excited and trust the product, leading to more sales through ​ (a)   recommendations. An influencer's ​ (b)   is filled with various posts, all designed to leave a lasting impression on their audience.

• word-of-mouth
• newsfeed
• driven
• slogan

Choose the Word you can use to rephrase the underlined word:

1) He is a loyal supporter of the brand.​ (a)  

2) The way people see the brand has improved​ (b)  

3) The advertisment aims to be memorable.​ (c)  

4) She posted a new video on her channel​ (d)  

5) The article's title grabbed my attention​ (e)  

• follower
• perception
• to leave a lasting impression
• uploaded
• headline

Some ads use slogans that are used over and over again. They are easy to remember and often use a ______ (memorable) phrase.

Advertisment can ________ consumers to buy the product.

(influence them, make them do it)

The first thing an advertisment has to do is to grab our _________ and it can achieve this in a variety of ways: a slogan, a striking image, a catchy jingle or a memorable headline.

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• logo

• the main text of a print ad, with information on the product or service

• jingle

• the photograph, pictures or other visual elements in an dvert

• body

• a short, well thought-out sentence, usually the first part of a print ad to be read

• image

• the unique symbol used by a company or a brand

• headline

• a memorable tune or piece of music, mostly used in radio commercials