Marketing Quiz: 5.0 Customer Relationships

What is the first step in the personal selling process?

• Prospecting

• Follow-up

• Closing the sale

• Presentation

Which of the following best describes the purpose of the sales funnel?

• To set pricing strategy

• To organize customer feedback

• To visualize and manage the customer journey from lead to sale

• To track product distribution

Which stage of the personal selling process involves addressing the customer’s specific needs and concerns?

• Follow-up

• Closing

• Approach

• Objection handling

What is an ethical concern in personal selling?

• Asking for customer feedback

• Offering discounts

• Following up with leads

• Exaggerating product benefits

Which sales method involves demonstrating the product’s use and features in person?

• Personal selling

• Telemarketing

• Email marketing

• Direct mail

What is a “lead” in sales terminology?

• A product description

• A marketing slogan

• A payment system

• A potential customer

Which of the following is a common source for acquiring new sales leads?

• Product packaging

• Supply chain logistics

• Trade shows and networking events

• Market segmentation

Which payment method is often preferred for in-person retail transactions?

• Cryptocurrency

• Credit/debit card

• Direct deposit

• Wire transfer

One way to help protect customers from fraud in online sales is to:

• Use pop-up ads

• Avoid mobile transactions

• Implement secure payment gateways

• Disable receipts

Why is customer trust important in the sales process?

• It eliminates the need for advertising

• It reduces the need for sales metrics

• It increases product returns

• It leads to long-term relationships and loyalty