Marketing Quiz 2.0 Foundations

What is the primary role of marketing in business?

• To manage employee benefits

• To build customer demand and drive product sales

• To regulate product safety

• To increase factory output

A marketing plan is primarily used to:

• Design company logos

• Manage employee schedules

• Set goals and guide strategies to reach target markets

• Create job descriptions

Which of the following is not part of the marketing mix?

• Product

• Positioning

• Place

• Price

What does "place" refer to in the marketing mix?

• The location of company headquarters

• The supply chain process

• Where and how a product is distributed to customers

• Where employees work

Which of the following is a function of marketing?

• Manufacturing

• Promotion

• Hiring

• Packaging

What is the main goal of promotion in marketing?

• To reduce competition

• To build product quality

• To inform, persuade, and remind customers

• To increase inventory

The scope of marketing includes which of the following?

• Only advertising

• Pricing and production only

• All activities that identify, anticipate, and satisfy customer needs

• Only selling in stores

A marketing mix strategy helps businesses:

• Select new board members

• Improve payroll

• Develop the best combination of product, price, place, and promotion

• Eliminate online competition

How has social media changed marketing decisions?

• Reduced need for customer feedback

• Allowed direct engagement with customers in real time

• Increased radio ad effectiveness

• Replaced product development

Connected TV (CTV) impacts marketing by:

• Eliminating the need for traditional commercials

• Providing targeted advertising opportunities through streaming platforms

• Increasing billboard usage

• Reducing ad costs for newspapers