Omnihouse Model and Marketing Concepts

What does the term 'Omnihouse' derive from?

• A Greek word meaning 'to innovate'

• A French phrase for 'marketing strategy'

• A Latin word meaning 'to combine'

• An English term for 'business model'

Which of the following is NOT a component of the Entrepreneurship Group in the Omnihouse Model?

• Creativity

• Leadership

• Management

• Innovation

What does the '4 C's of Marketing' emphasize?

• Product, Price, Place, Promotion

• Consumer wants and needs, Cost to satisfy, Convenience to buy, Communication

• Creativity, Collaboration, Communication, Cost

• Customer, Competition, Cost, Convenience

Which of the following is a common marketing blind spot?

• Ignoring the Macroenvironment

• High employee engagement

• Strong integration of online and offline strategies

• Overemphasis on customer feedback

What is the focus of the Professionalism Group in the Omnihouse Model?

• Creativity and Innovation

• Productivity and Improvement

• Sales and Marketing

• Leadership and Management

Who is referred to as the 'Father of modern marketing'?

• Bob Lauterborn

• Philip Kotler

• Dr. Jona Marquez

• Peter Drucker

What does 'Cost to satisfy' include according to Lauterborn's 4 C's?

• Shipping costs

• Marketing expenses

• Time spent and additional purchases

• Only the purchase price of a product

Which of the following is a supporting element in the Omnihouse Model?

• Sales Strategies

• Technology

• Customer Service

• Product Development

What is a key aspect of overcoming marketing blind spots?

• Isolating marketing from sales

• Aligning marketing with macroeconomic conditions

• Neglecting customer feedback

• Focusing solely on financial metrics

What is emphasized in the communication aspect of the 4 C's?

• Mass marketing techniques

• One-way advertising

• Product-focused messaging

• Engaged dialogue with customers