Channel Management

What can a business do to determine if there are problems with its customer-service levels in relation to

its product-distribution strategies?

• A. Conduct a break-even analysis

• B. Evaluate its channel members' performance

• C. Analyze the product's quality standards

• D. Examine the organizational chart

Providing marketing information is an important channel activity. Businesses rely on marketing information to determine

• A. how intermediaries are performing.

• B. their target markets' needs and wants.

• C. how much to charge for their products.

• D. what to name their products.

4. A farmer with a produce stand in the yard is an example of a __________ distribution channel.

• A. producer to retailer to consumer

• B. producer to agent to consumer

• C. producer to consumer

• D. producer to wholesaler to consumer

An advantage of using satellite tracking technology in distribution is that it enables businesses to

• A. analyze the contents of packages.

• B. know where shipments are at all times.

• C. determine the delivery drivers' qualifications.

• D. obtain information about competitors

Paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user

• channels of distribution

• intermediaries

• channel management

• promotion

Channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services

• intermediaries

• retailers

• indirect distribution

• agents

A type of channel conflict that occurs between channel members at the same
level (e.g., two retailers)

• vertical conflict

• channel length

• horizontal conflict

• distribution intensity