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MARKETING COMPONENTS PKG ETC 4 P'S QUIZ

Authored by Zina Thomas

Computers

9th Grade

Used 3+ times

MARKETING COMPONENTS PKG ETC 4 P'S QUIZ
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20 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

The components of a product are the basic product, product features, options, brand name, packaging, and a guarantee or warranty.

True

False

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Product packaging is the least important part of product planning because consumers simply throw away the packaging before using the product.

True

False

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

A markup should be thought of as a pricing mistake because it reduces the amount of money the business has to cover operating expenses and profits.

True

False

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

A farmer selling apples at a roadside stand is an example of a direct channel of distribution.

True

False

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Services are easier than products to examine to see if they will meet your needs.

True

False

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Secondary research is existing information gathered for another purpose.

True

False

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

The product's route from the producer to the consumer is its stream of revenue.

True

False

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