HBM MARKETING & UB - FINAL EXAM REVISION

Which structure gives employees many opportunities for promotion?

• Tall

• Flat

• Matrix

• Entrepreneurial

Which structure does not empower staff due to 1 person making all of the decisions?

• Tall

• Flat

• Matrix

• Entrepreneurial

Which 2 structures allows for employees to be flexible in their roles?

• Tall

• Flat

• Matrix

• Entrepreneurial

What type of grouping is this?

• Functional

• Customer

• Territory

• Product/Service

What type of grouping is this?

• Functional

• Customer

• Territory

• Product/Service

What type of grouping is this?

• Functional

• Customer

• Territory

• Product/Service

Which method of distribution would you use for the following products?

Groups:

(a) Direct Selling

,

(b) Selling to a Retailer

,

(c) Selling to a wholesaler

• Latest iPhone

• Bulk order of canned goods

• Product in the decline stage

• 15kg bag of flour

• Exclusive product line

• Personalised greeting cards

• Homemade candles and melts

• Product high in demand

• Personalised tray of brownies

Into-the-pipeline promotions are to encourage who?

• Customers

• Retailers

Out-of-the-pipeline promotions are to encourage who?

• Customers

• Retailers

Organise these options into the right categories

Groups:

(a) Into-the-pipeline

,

(b) Out-of-the-pipeline

• Point of Sale Materials

• Deal Loaders

• Staff Training

• Loyalty schemes

• Credit Facilities (ClearPay)

• Vouchers

• Demonstrations

• Dealer Competitions