Features of Ads & Advertising Language

What’s the type of language used in this advertisement?

• Weasel words

• Euphemisms

• Neologisms

• Use of Imperatives

FILL IN THE BLANK:

……….. are words or statements that are intentionally ambiguous or misleading.

What’s the type of language used in this advertisement?

 

FILL IN THE BLANK:

……….. is the repetition of the same consonant sound at the beginning of words in close proximity to each other (e.g., “whispering winds,” “busy bee”). 

Choose the advertisement using Ellipsis:

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What’s the sematic aspect used in this advertisement?

What is a purpose of Ellipsis?

• To avoid drawing attention to features of the message which do not serve the advertiser’s interest.

• To heighten the emotional tone of the message.

• To heighten the emotional tone of the message.

• To make listeners more mnemonic and interested in.

What’s the sematic aspect used in this advertisement?

• Pun

• Metonymy

• Simile

• Antithesis