Personal Branding (Stukent Ch 13)

According to the text, how can personal branding benefit individuals?

• By becoming social media influencers

• By showcasing their personality and expertise

• By avoiding social media altogether

• By creating fake online personas

What does the text suggest about creating a personal brand?

• It should match your offline persona

• It should be completely different from your real self

• It should focus on negative aspects of your personality

• It doesn’t matter if it matches your real self

What percentage of human resource departments use social media for hiring decisions?

• 50%

• 71%

• 94%

• 30%

Why do hiring managers check social media profiles of job candidates?

• To see their vacation photos

• To understand their hobbies and interests

• To evaluate if they fit the company culture

• To find their address and contact information

How does personal branding help in making new friends, according to the text?

• It encourages people to attend social events.

• It connects individuals with like-minded people worldwide.

• It provides a platform for online gaming.

• It allows people to create fake friendships.

What is a SWOT analysis used for in personal branding?

• Identifying personal weaknesses

• Assessing business competitors

• Recognizing strengths, weaknesses, and opportunities

• Evaluating financial investments

How can individuals find their passions, according to the text?

• By avoiding activities and hobbies

• By engaging in activities they enjoy and are good at

• By ignoring their skills and interests

• By following trends blindly

What is the primary purpose of updating profile and cover photos on Facebook?

• To impress strangers

• To reflect the desired personal brand image

• To showcase Photoshop skills

• To display random images

Why is it important to use hashtags effectively on social media platforms like X?

• To annoy other users

• To make posts look longer

• To connect with the right audience and increase visibility

• To confuse readers

What does being authentic mean in the context of Snapchat, according to the text?

• Creating scripted and edited content

• Telling real stories, unedited and unscripted

• Posting random, unrelated snaps

• Copying content from other users