Social Media Usage and Marketing Quiz

What percentage of the world's population uses social media as of January 2024?

• 42%

• 52%

• 62%

• 72%

Which social media platform has the most monthly active users?

• Instagram

• TikTok

• YouTube

• Facebook

On average, how much time does a person spend on social media per day in 2024?

• 1 hour and 23 minutes

• 2 hours and 23 minutes

• 3 hours and 23 minutes

• 4 hours and 23 minutes

Which of the following is NOT one of the top 5 largest social media platforms?

• Facebook

• YouTube

• Twitter

• WhatsApp

What is the primary factor in determining the best time to post on social media?

• Industry standards

• Platform algorithms

• Audience activity

• Competitor posting times

Which of the following is NOT mentioned as a key element for getting started with social media marketing?

• A goal

• Target audience

• Strategy

• Budget

Which metric is NOT mentioned as important for tracking influencer marketing performance?

• Post performance

• Influencer's overall account performance

• Audience engagement

• Number of followers gained

What percentage of Instagram users research brands and products on the platform for their next purchase?

• 50%

• 60%

• 70%

• 80%

What is the average number of followers for a personal Instagram account?

• 50

• 100

• 150

• 200

What percentage of your Instagram followers typically sees your posts?

• 3%

• 7%

• 11%

• 15%