Floral Design Concepts

Customer Education

• Florists must educate the customer in order to help them enjoy their flowers to the fullest extent.

• Customers should only rely on their own knowledge about flowers.

• Florists do not need to provide any information to customers.

• Education is not important for flower enjoyment.

Stair Step Manner Design Placement

• The arrangement of materials to create a flat surface.

• The placement of cut material in a parallel design in each group in order to create depth.

• The use of color gradients to enhance visual appeal.

• The method of stacking materials to maximize space.

Respiration

• Cell process in which stored food reserves are converted into useful energy for the plant.

• Process by which plants absorb sunlight to produce food.

• Method of water absorption in plant roots.

• Process of gas exchange in leaves during photosynthesis.

Processing Flowers

• Growers, Wholesalers and Retail Florist must process their flowers.

• Only Retail Florists need to process their flowers.

• Only Wholesalers are responsible for processing flowers.

• Processing flowers is optional for all parties.

Transpiration

• The process of plants losing water through stomata in their leaves.

• The process of photosynthesis in plants.

• The absorption of nutrients by plant roots.

• The release of oxygen during respiration.

Hydrating Solution

• A solution that helps flowers absorb water quickly to prevent dehydration.

• A type of fertilizer used to enhance flower growth.

• A pesticide that protects flowers from insects.

• A preservative that extends the life of cut flowers.

Form Flowers

• Used to create focal point with unusual and distinctive shapes.

• Commonly used for background arrangements.

• Primarily used in traditional bouquets.

• Typically associated with seasonal decorations.

Focal Point

• The location within a design that attracts the most attention; the center of interest.

• A decorative element that is used to enhance the overall design.

• The area of a design that is least noticeable and often overlooked.

• A technique used to create symmetry in a design.

Floral Preservative

• A chemical that enhances the color of flowers

• A mixture that extends the vase life of cut flowers by lowering the water pH

• A type of fertilizer for garden plants

• A solution that prevents wilting in potted plants

Waterfall Design

• Shorter stems of mass flowers provide a color & focal point near the rim of the container.

• Longer stems of mass flowers create a cascading effect down the side of the container.

• Using only one type of flower is essential for a waterfall design.

• Waterfall design should always be symmetrical and balanced.