4Ps of Marketing

The 4P's of marketing are:

• Product, place, promotion and price

• Promotion, price, pets and presents

• Promotion, positioning, prestige and place

Product involves either the product or service the business is selling to satisfy customer needs and wants

• True

• False

Many movie theatres charge a lower admission during specific times (e.g. Super Saver tickets or Cheap Tuesdays) to encourage more people to come at that time. What element of marketing is the focus of this strategy?

• Product

• Price

• Place

• Promotion

The process of dividing a market of potential customers into groups based on different characteristics is called

• Market Segmentation

• Market Analysis

• Demographics

• Consumer identification

Communication used to inform, persuade, and remind customers about a business’s product would be part of... ?

• Promotion

• Place

• Price

• Product

A cell phone manufacturing company is working to improve its least popular cell phone. Under which marketing function does this action fall?

• Place

• Price

• Product

• Promotion

A customer profile is

• a complete picture of a business’s prospective customers

• places customers typically shop

• a method of purchase

It includes a variety of activities such as advertising, selling, sales promotions, public relations, direct marketing and sponsorship.

• Advertising

• Promotion

• People

• Place

When customers rushed to H&M to buy jeans for $19.99, the Gap decided to offer customers a similar discount. Under which marketing function does this action fall?

• Place

• Price

• Product

• Promotion

Why is income important

• They know what age to sell it to

• You know how much to sell the product for

• They know the hobbies