Tutorial Marketing

Tutorial Marketing

University

92 Qs

quiz-placeholder

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Tutorial Marketing

Tutorial Marketing

Assessment

Quiz

Business

University

Hard

Created by

Norazlina Mohd Yasin

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92 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

Tangible goods that we use to satisfy our wants and needs

Products

Services
Marketing
Tangible

2.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

If a business aims its advertising toward a specific group of consumers that have similar wants and needs, that group would be their _________.

price
supply and demand
target market
Marketing mix

3.

MULTIPLE CHOICE QUESTION

20 sec • 5 pts

THE 4 P's - product, place, promotion, price

Price

Selling

Target market

Marketing mix

4.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

All of the products a company has available for customers

project matrix

product portfolio

positioning statement

marketing plan

5.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Describes the nature of the business and the reason it exists.

SWOT analysis

marketing strategy

anthology series

mission statement

6.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

An examination of a business's strengths, weaknesses, opportunities, and threats

project matrix

SMART objectives

SWOT analysis

product portfolio

7.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

BCG Matrix stands for

Boston College Grade

Boston Consulting Group

Boston Consulting Grade

Boston College Group

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