Marketing Analysis

1. It includes customers, suppliers, competitors and other elements of the distinct

business world. This sentence pertains to what?

• Macroenvironment

• Marketing Audit

• Microenvironment

• SWOT Analysis

2. A study of factors will lead to the discovery of opportunities and threats. What is

it?

• Macroenvironment

• Marketing Audit

• Microenvironment

• SWOT Analysis

3. It aims to capitalize on strengths, reduce weaknesses, use the opportunities,

and neutralize or convert threats into opportunities. What is the terminology being

described?

• Macroenvironment

• Marketing Audit

• Microenvironment

• SWOT Analysis

4. It refers to the comprehensive, systematic, analysis, evaluation and

interpretation of the business marketing environment. This sentence defines what?

• Macroenvironment

• Marketing Audit

• Microenvironment

• SWOT Analysis

5. These are areas that limit or inhibit an organization’s overall success. What is it?

• Opportunities

• Strengths

• Threats

• Weakness

6. These refer to economic, socio-cultural, political, technological, demographic, and

industrial trends and events that could significantly benefit an organization in

the future. This sentence pertains to what?

• Opportunities

• Strengths

• Threats

• Weaknesses

7. These refer to internal competencies possessed by an organization that will enable

it to achieve its objectives. What is this?

• Opportunities

• Strengths

• Threats

• Weaknesses

8. These are economic, cultural, political, technological, demographic, and industrial

trends and events that are potentially harmful to an organization’s present and

future competitive position. This sentence describes what?

• Opportunities

• Strengths

• Threats

• Weaknesses

9. Example of this is having internal systems must measure the effectiveness of

specific marketing activities. This sentence pertains to what?

• Implementing the Marketing Effort

• Planning the Marketing Programs

• Controlling the Marketing Efforts

• Market Analysis

10. It involves developing and implementing action plans or tactics under each

strategy. What is it?

• Implementing the Marketing Effort

• Planning the Marketing Programs

• Controlling the Marketing Efforts

  D. Market Analysis

• Market Analysis