Social Media Certification

____ is the time between the start and completion of a specific campaign.

• Lead Time

• Lead Rate

• Conversion Rate

• Conversion Time

What does SWOT stand for in the term SWOT analysis?

• Sales, Worth, Opportunities, and threats

• Strengths, Weaknesses, Opportunities, and threats

• Strengths, Weaknesses, Objectives, and time

• Sales, Weaknesses, Opportunities, and time

Which of the following countries has the most Snapchat users?

• United Kindom

• United States

• India

• France

If Iron & Steel, a bodybuilding gym, shares eight images in a single Facebook ad, which of the following Facebook ad types is it using?

• Slideshow

• Video

• Carousel

• Canvas

If a company posts 16 pieces of educational, informative, or entertaining content and four pieces of promotional content in one month, what rule is being followed?

• The 80-20 rule

• The 50-50 rule

• The rule of balance

• The rule of thirds

The top ranking factor of the YouTube algorithm is the number of views a video has.

• True

• False

If a company shares customers’ posts on social media, which of the following types of content is it taking advantage of?

• Owned media

• User-generated content (UGC)

• 
  Paid media

• Inorganic content

Sweater Weather, a sweater retailer, manually selects its target audience on Facebook based on location, age, and language. Which of the following types of Facebook audience targeting is it using?

• Custom Audiences

• Core Audiences

• Randomized Audience

• Lookalike audience

Cost per click is an advertising approach in which the advertiser pays if the advertiser’s ad is clicked.

• True

• False

SkatePerk tracks the number of people who visit www.skateperk.comLinks to an external site. from its Facebook account. Which of the following metrics is it likely tracking?

• Referral Trafic

• Audience Growth

• Audience size

• Refrence