4.3 SPM TEST
Quiz
•
Other
•
10th Grade
•
Practice Problem
•
Hard
Parris Baxter
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21 questions
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1.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Why is sport/event sponsorship one of the fastest growing promotional activities today?
There is no risk involved with sport/event sponsorship.
Fans are not willing to patronize a sponsoring company.
People are receptive to companies that sponsor their teams/events.
Many teams/events would not be able to survive without sponsorship.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Proper exploitation of sport/event sponsorships encourages
ambush marketing.
people to buy products.
competition.
sponsorship clutter.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an accurate statement about sponsorship opportunities:
Opportunities exist everywhere and in all sizes.
Only large businesses can afford sponsorship fees.
Sponsorships with major league teams/events are the most profitable.
Opportunities are only available in major cities.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why do small, local businesses typically sponsor local or regional teams and events rather than national or international events?
It is more difficult to exploit the sponsorship.
Sponsorship at a national level is too costly.
They want to reach the people who buy their products.
National teams and events are interested only in international business sponsors.
5.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
What must smaller businesses have to compete with larger businesses for a sponsorship opportunity?
Publicity
Brand awareness
Budget
Exclusive rights
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What do sponsors want to accomplish by putting their company logos on NASCAR automobiles?
Contracts
Entertainment
New leads
Brand recognition
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The relationship between a sponsor and a sport/event entity is often described as a
merger
partnership
buyout
takeover
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