4-4 Target Market and Segmentation Business U

What is Behavioral Segmentation?

• A method of dividing a market based on consumer knowledge, attitudes, uses, or responses to a product.

• A technique for segmenting a market based on geographic location.

• A strategy for dividing a market based on demographic factors such as age, gender, and income.

• A process of segmenting a market based on psychographic characteristics like lifestyle and personality.

What is Competition (business)?

• A rivalry between companies to attract customers and achieve higher sales.

• A collaboration between companies to improve market conditions.

• A government regulation to control market prices.

• A strategy to reduce production costs.

Demographic Segmentation is a method of dividing a market based on:

• geographic location

• consumer behavior

• demographic factors

• psychographic characteristics

What is Geographic Segmentation?

• A method of dividing a market into distinct geographical units.

• A technique for analyzing financial data.

• A strategy for improving customer service.

• A process for developing new products.

What is a Market?

• A place where goods and services are bought and sold

• A type of financial instrument

• A government policy

• A type of currency

What is Market Segmentation?

• Market segmentation is the process of dividing a target market into smaller, more defined categories.

• Market segmentation is the process of combining different markets into one large market.

• Market segmentation is the process of eliminating certain markets to focus on one.

• Market segmentation is the process of creating a new market from scratch.

Marketing segments are:

• different groups of consumers with common needs or characteristics.

• the total market population.

• randomly selected groups of people.

• unrelated to consumer behavior.

What is Mass Marketing?

• A strategy that targets a large audience with a single message

• A personalized marketing approach

• A method of marketing to a niche audience

• A strategy focused on individual customer needs

What is Psychographic Segmentation?

• A method of dividing markets based on consumer personality traits, values, attitudes, interests, and lifestyles.

• A technique for segmenting markets based on geographic location.

• A strategy for dividing markets based on consumer age and gender.

• A process of categorizing markets based on consumer income levels.

Search Engine Optimization is:

• a technique to improve website visibility on search engines

• a method to create search engines

• a programming language

• a type of database management system