PESO Framework and Marketing Trends Quiz

What does "P" in the PESO framework stand for?

• Publicity

• Paid

• Promotional

• Published

Which media type in the PESO model includes influencer marketing and Google Ads?

• Earned

• Shared

• Paid

• Owned

"Earned media" typically includes:

• Blog posts written by the brand

• User reviews and media mentions

• Paid sponsorships

• Company’s website content

AI-powered personalization leads to all the following EXCEPT:

• Enhanced user experience

• Higher bounce rates

• Improved conversions

• Increased customer loyalty

What type of video content involves real-time audience interaction?

• Short-form videos

• Tutorials

• Live streaming

• Animated explainer videos

A chatbot’s ability to offer 24/7 customer service is MOST beneficial for:

• Reducing bounce rate

• Increasing ad revenue

• Improving customer satisfaction

• Influencer collaboration

Which of the following is a key advantage of user-generated content (UGC)?

• Expensive production

• Lack of engagement

• High trust and authenticity

• Limited reach

Influencer partnerships work best when:

• Influencers talk only about themselves

• Followers are not interested in the product

• Influencers align with brand values

• They avoid social media

Airbnb's Barbie DreamHouse campaign is an example of:

• AI marketing

• Experiential marketing

• Paid media

• Email marketing

Which marketing trend creates a virtual showroom for customer interaction?

• Content marketing

• Augmented Reality (AR)

• Paid advertising

• Community forums