CIW 3.1 Assessment

Evelyn and her team are working on integrating social media into their business. What was discussed in their previous meeting?

• Types of social media strategies

• Organizational structures and SMART goals

• Market segmentation and personas

• SWOT analysis

Nora is tasked with improving her company's social media presence. What will she learn about in this lesson regarding social media strategies?

• Conducting a social media audit

• Boosting brand recognition

• Executive buy-in

• Social media job roles

Benjamin is leading a team to develop a new social media strategy for their company. What is the focus of the lesson regarding social media strategies?

• Planning cycle

• Executive buy-in

• Organizational structures

• Social media job roles

Mia is managing the social media accounts for a local business. What is the benefit of conducting a social media audit for her?

• To identify job roles

• To examine your social media landscape

• To facilitate executive buy-in

• To boost brand recognition

Avery is tasked with developing a high-level organizational strategy for her company's social media presence. What is the purpose of this strategy?

• To define the overall social media strategy for the business

• To describe goals for each social media platform

• To focus on individual marketing campaigns

• To manage customer service interactions

Emma is working on a new app development project. What do platform strategies provide for measuring the success of her project?

• No metrics

• Milestones

• Customer feedback

• Employee reviews

Avery is starting a new business. What can happen if Avery has no social media strategy?

• It will automatically succeed.

• It might face unintended side effects.

• It will have a clear roadmap.

• It will save money and time.

How do social media goals support a business?

• By ignoring the business mission.

• By supporting the business goal cascade.

• By focusing only on profits.

• By avoiding any planning.

What happens if you jump into social media without a roadmap?

• You achieve success faster.

• You end up with a similar result as planned.

• You risk being sidetracked.

• You save time and money.

What should social media strategies summarize?

• Everything you want to achieve for your business.

• Only the financial goals.

• The least important tasks.

• Random ideas.