Science of Branding & Marketing Vocabulary

Fill in the blank: After plentiful research, the ___________ show that it costs a middle-class family over $250,000 to raise a child from birth to 18 years-old.

• techniques

• universal

• statistics

Which word is best defined as "the one most common characteristic; general, understood by all"?

• Universal

• Iconic

• Archetype

Define: Innovative

• A certain method or style of doing something

• Using new methods or ideas

• Widely recognizable, original, or famous

Define: Differentiate

• To recognize the difference between things/people. Distinctions, Distinguish

• Using new methods or ideas

• Widely recognizable, original, or famous

Which is a synonym for "Portray" ?

• represented

• clarified

• published

Fill in the blank: When you read the book, analyze how the character is _________ to figure out what their important message is for the reader.

• archetype

• differentiated

• iconic

• portrayed

Define: Iconic

• A common story pattern or character that occurs over and over in literature

• To represent someone or something in a particular way

• Widely recognizable, original, or famous

Fill in the blank: Beth practiced her speech so many times, hoping that she could figure out how to ______ strong feelings in her audience.

• evoke

• portray

• innovate

Which are synonyms for "Technique"?

• plan, design

• clarified, distinguished

• method, style

Fill in the blank: Cell phones have been around since the 70's, however when IBM introduced the first smartphone, it was __________ technology.

• differentiated

• innovative

• strategic