Promotion Unit Review

What concept is illustrated in the following situation: A new business uses newspaper publicity and personal selling to attract customers and plans a special sales event to generate publicity for its grand opening.

• Advertising media

• Institutional promotion

• Product promotion

• Promotion

The Walt Disney Company promoted Pocahontas by giving away free vacations to Walt Disney World through sign-ups in Target stores. This is an example of what kind of promotional tool?

• Publicity

• Sales promotion

• Advertising

• Personal selling

Coca-Cola's "Always the real thing" campaign is an example of what type of promotion?

• Taste

• Company

• Service

• Product

Businesses seeking to target the teenage market often use

• newspapers.

• specialty advertising.

• direct mail.

• broadcast media.

An effective promotional mix is important because it helps a business

• obtain customers.

• generate publicity.

• place advertising.

• influence vendors.

Which advertising medium offers the advantage of locating the promotional message near the point of purchase?

• Newspapers

• Billboards

• Television

• Direct mail

For most businesses, the ultimate goal of using promotion is to

• control consumer demand.

• introduce new products.

• sell goods or services.

• get people into the business.

Which of the following is a use of product promotion:

• Informing customers about product features

• Highlighting social or environmental issues

• Recruiting new employees

• Changing attitudes toward the company

An advantage of newspaper advertising over television and radio promotion is more

• consumer interest in the ads.

• effective use of color.

• sensory appeal.

• prestige from being local.

Broadcast advertising is an example of ____________ media.

• out-of-home
• transit

• promotional

• direct mail