LWCW6113 Topic 2 Communication in the Digital Age

What is digital media primarily composed of?

• Printed materials

• Digitized content (text, graphics, audio, and video)

• Physical media

• Handwritten documents

What are the three key qualities of effective digital media content?

• Clear, concise, consistent

• Complex, lengthy, formal

• Informal, humorous, lengthy

• Technical, formal, concise

Which medium is better suited for conversational communication than email?

• Instant messaging

• Email

• Text messaging

• Social media

What is the legal status of email messages?

• They have no legal weight

• They have the same legal weight as printed documents

• They are only used for informal communication

• They are not admissible in court

Why are emoticons generally avoided in formal business emails?

• They are too formal

• They make workers appear less competent

• They are not supported by all email clients

• They are too colorful

What is a primary application of phone-based text messaging in business?

• Marketing and customer service

• Project management and team collaboration

• Financial transactions and security

• All of the above

What is a benefit of instant messaging over phone calls?

• Higher cost

• Lower cost

• Less availability on devices

• Less conversational feel

What is a challenge associated with instant messaging?

• Difficulty in conveying non-verbal signals

• High cost of implementation

• Limited availability on devices

• Difficulty in sending large files

Why should website content be simple and clear?

• To appeal to a younger audience

• Because people scan content quickly

• To increase the length of content

• To make it more formal

What is the purpose of using keywords in website content?

• To make the content more complex

• To increase the length of paragraphs

• To improve search engine rankings

• To reduce the use of white space