Digital Marketing Quiz

What was the revenue from apps, upgrades, and in-app advertising by 2011?

• $1 million

• $4.3 billion

• $100 million

• $3.7 billion

Which company created the app FarmVille?

• Apple

• Google

• Zynga

• Facebook

How much revenue did Facebook generate in 2011?

• $1 billion

• $2.5 billion

• $3.7 billion

• $5 billion

What percentage of internet users aged 18-24 were expected to use social networks regularly in 2011?

• 75%

• 82%

• 88%

• 90%

According to the Forrester survey, how much less time do consumers with 5+ years of online experience spend reading newspapers?

• 15%

• 20%

• 24%

• 30%

Which company is described as the world's largest advertiser in the book?

• Facebook

• Google

• Procter & Gamble

• Apple

What was the market share increase for Pepto-Bismol after its Facebook campaign?

• 5%

• 8%

• 11%

• 15%

How many active users did Facebook have globally according to the book?

• 500 million

• 700 million

• 900 million

• 1 billion

By what percentage did internet sales jump at Macy's and Bloomingdale's in 2011?

• 25%

• 30%

• 35%

• 40%

How much does CNN charge for its CNN Mobile app?

• Free

• $0.99

• $1.99

• $2.99