DBS2034 Business Environment Quiz

Corporate environmentalism refers to:

• the processes by which organisations integrate environmental concerns into their decisions.

• the unilateral commitment involving organisations that independently set up voluntary programmes.

• the processes by which organisations are given permits to produce limited amounts of emissions per year.

• the expectations from consumers for recycled products and hybrid cars.

Which of the following is important to ensure the integration of corporate enviromentalism in organisations?

• Establishing managerial and operational patterns.

• Religion, language and consumer expectations.

• Change in managerial mindset about environmental concerns

• Changing business segments

Which of the following statements is TRUE about social responsibility?

• It is the managerial obligation to support the needs of the shareholders, while following the laws of the society.

• It is the managerial obligation to take action that protects and improves both the welfare of society as a whole and the interests of the organization.

• It is the managerial obligation to follow social traditions when pursuing organizational goals

• It is the managerial obligation to ensure ethical decision making in an organization to benefit its customers

Given the current climate of public opinion, what kind of organisations are MOST likely to improve their market share and develop customer loyalty?

• Organisations that are seen to be improving their levels of community neighbourhood watch and are able to show this to the consumer

• Organisations that are seen to be improving their levels of corporate responsibility and are able to communicate this to the consumer

• Organisations that are seen to be improving their customer service levels and are able to convince this to the investor

• Organisations that are seen to be increasing their levels of carbon footprints and are able to evidence this to the consumer

Which of the following is an argument in favour of CSR?

• Businesses that assist the community through CSR programmes receive greater support from the community

• Business must not act on social issues in their communities or else customers will move away from the area as they are happy with the status quo.

• CSR detracts from the business's core activities

• Businesses that operate in sustainable ways are usually also unprofitable as sustainability is a costly venture

Which of the following factors encourage good ethics in the workplace?

• Transparency

• Fair treatment to all employees

• Bribery

• both (a) and (b)

Robert is a marketer for a global consumer products company. He is working on the promotional campaign designed to reach a target audience in a new international market. Robert is working hard to make sure that the promotional campaign is clearly understood by the nation's consumers and doesn't offend anyone. By which of the factors in the external environment is he being influenced?

• Socio-cultural environment

• Competitive environment

• Economic environment

• Legal environment

The term 'demographics' refers to the grouping of people based on:

• their beliefs and preferences.

• statistical data such as age, race and gender.

• whether or no they have purchased a product in the past.

• where they live.

Market segmentation is carried out:

• to expand from a smaller market to a larger market segment.

• to provide companies with the opportunity to surpass competitors.

• to group together customers with similar needs as it provides a commercially viable method of serving these customers.

• to encourage the achievement of greater market share.

Influences on the rate of net migration include the following reasons EXCEPT:

• legal barriers (e.g. immigration laws).

• government policy.

• increased life expectancy.

• political development.