Understanding Persuasive Techniques

A local politician is giving a speech about education reform. He starts by saying: "As a former teacher, I’ve spent 15 years in classrooms seeing how outdated textbooks hurt student learning. I know firsthand that we need better funding for our schools." What persuasive technique is being used?

• Pathos

• Logos

• Ethos

• Kairos

An advertisement for a charity helping endangered species states: "Imagine a world where your grandchildren will never see a real tiger. Every year, thousands of these majestic creatures disappear forever. Will you help us save them before it’s too late?" Which TWO persuasive appeals are being used?

• Ethos and Logos

• Logos and Kairos

• Pathos and Kairos

• Ethos and Pathos

Which of the following situations BEST demonstrates the use of Kairos?

• A company releases an ad for raincoats during hurricane season.

• A restaurant uses a celebrity chef to endorse their menu.

• A toothpaste ad says "9 out of 10 dentists recommend this brand."

• A speaker talks about climate change but doesn't mention current events.

Read the following statement from a commercial: "Our fitness program is based on science. Studies show that people who exercise three times a week are 60% healthier. That’s why we’ve designed a workout plan that fits into your busy life." What persuasive technique is being used?

• Ethos

• Logos

• Pathos

• Kairos

A commercial for a children’s hospital shows sick kids smiling as they play with therapy dogs. The narrator says: "Every child deserves a chance to laugh, to play, and to get better. Your donation can bring hope to these kids." What persuasive appeal is being used?

• Pathos

• Logos

• Ethos

• Kairos

A sneaker company waits until the Olympic Games to release a new commercial featuring gold medal runners wearing their shoes. Why is this an example of Kairos?

• The company is using famous athletes to build trust.

• The company is using logic and statistics to convince buyers.

• The company is releasing the ad at the perfect time for impact.

• The company is trying to make people feel emotional.

Which sentence best represents a combination of Ethos and Logos?

• "Experts recommend this toothpaste because it removes 50% more plaque than other brands."

• "Think of how much easier life would be with this new phone!"

• "Our product is made with the highest-quality materials found in nature."

• "If you don’t act now, you might miss your only chance to save money!"

A commercial says, "Over 3 million people have switched to our internet provider because we offer the fastest speeds at the lowest price!" Which TWO appeals are being used?

• Pathos and Logos

• Ethos and Logos

• Kairos and Pathos

• Ethos and Pathos

A famous chef appears in a commercial for kitchen knives. He says: "As a professional chef for 20 years, I know a quality knife when I see one. This is the only brand I use in my kitchen." Which persuasive appeal is strongest in this advertisement?

• Pathos

• Logos

• Ethos

• Kairos

Why would a car company use Pathos to sell a family SUV?

• They would show safety statistics proving the car is reliable.

• They would say, "Trusted by families for over 30 years!"

• They would show a commercial of a dad teaching his daughter how to drive.

• They would say, "This car has the best gas mileage in its class!"