Types of Research Methodologies

The video tutorial provides an overview of various research types in social sciences, categorized by application, inquiry, and objectives. It explains pure and applied research, quantitative, qualitative, and mixed methods, as well as descriptive, correlational, explanatory, and exploratory research. Each type is briefly described with examples to illustrate their application and purpose.

What is the primary goal of pure or fundamental research?

• To enhance and develop knowledge

• To solve immediate societal problems

• To increase product sales

• To improve marketing strategies

Which type of research is conducted to address local problems?

• Action research

• Descriptive research

• Applied research

• Pure research

What does quantitative research primarily focus on?

• Exploring different dimensions

• Quantifying data using numbers and values

• Understanding cultural phenomena

• Developing new theories

Which question is typically addressed by quantitative research?

• What are the cultural implications?

• What is the magnitude of a phenomenon?

• How do people feel about a situation?

• Why does a phenomenon occur?

What is a key characteristic of qualitative research?

• It uses statistical analysis

• It focuses on numbers and values

• It explores phenomena in natural settings

• It is primarily used in laboratory settings

Which type of research combines both quantitative and qualitative methods?

• Descriptive research

• Mixed method research

• Correlational research

• Exploratory research

What is the main purpose of descriptive research?

• To establish cause and effect

• To explore unknown phenomena

• To describe and interpret current situations

• To predict future trends

What does correlational research aim to identify?

• The relationship between variables

• The historical context of a problem

• The cause of a phenomenon

• The future implications of a trend

Which research type seeks to explain why certain relationships exist?

• Exploratory research

• Descriptive research

• Explanatory research

• Correlational research

What is the focus of exploratory research?

• To describe existing theories

• To quantify data

• To explore new or little-known phenomena

• To test a hypothesis