Logo Design Quiz

Which of the following are logos used for? (Choose all that apply)

• Give specific details about each product

• Share their vision of the world

• Communicate the company brand and products

• Stand out from the competition

When a logo design is too obvious, uncreative, and specific, it can be criticized for being too....

• Literal

• Abstract

• Artistic

• Useful

When it comes to creating logos, what is a design brief?

• A quick sketch of possible logo designs.

• A collaboration between the graphic designer and the client that outlines the goals, expectations, and limitations of a new logo.

• A business plan for a new company, to give the graphic designer a sense of how much they should charge for logo creation.

• A summit for graphic designers around the world to share their work and ideas.

What are some good ways to make sure your logo will look good in different media, colors, and sizes? (Choose all that apply)

• Make sure it looks good in black and white and in silhouette

• Avoid using too much typography and small print

• Use lots of fine lines, gradients, and style effects like drop shadows

• Limit your color palette to a few easy-to-recognize, contrasting colors

True or False: Thumbnail sketches are a great way to generate ideas and try out new approaches to a logo design.

• True

• False

What does it mean to use hierarchy of information in a book cover?

• The author's name always goes on top

• The most important information should be most noticeable

• The cover image should always be dominant

• The title should always go on top

The following is an example of which part of the logo design process?

• Variation page

• Thumbnail sketches

• Final branding guide

• Design brief