Intro to Sports MKTG Kaser Chapter 9/10 Practice Exam

What is the MAIN goal of promotion?

• Increasing sales

• Building a fan base

• Increasing customer usage

• Maintaining customer loyalty

Unpaid media attention about a business and its products and services is called _________.

• advertising

• publicity

• promotion

• public relations

An advertisement’s _________ is the number of people in the target market expected to receive the message through the chosen medium.

• scope

• spread

• frequency

• reach

In the United States, advertising at the national level is regulated and overseen by the _________.

• Federal Communicatons Commission

• American Association of Advertising Agencies

• Bureau of Consumer Protection

• Federal Trade Commission

An extra commission paid to employees to sell particular products is called _________.

• push money

• “under the table” money

• a trade allowance

• a trade contest

Positive feelings customers have toward a business are referred to as _________.

• control

• consideration

• goodwill

• influence

A(n) _________ is a public relations tool that contains newsworthy information about a business that will interest the public.

• interactive advertisement

• press release

• infomercial

• rebate

When Karin enters a car dealership and speaks with a salesperson about buying a new car, which of the following is taking place?

• Nave advertising

• Publicity

• Sales promotion

• Personal selling

All of the following are examples of sales promotions except

• free samples of a product

• giveaways

• warranties

• coupons

A knowledgeable seller

• demonstrates the product

• tells stories about personal experiences with the product

• makes comparisons with a similar product

• all of the above