Intro to Sports MKTG Kaser Chapter 9/10 Practice Exam

Intro to Sports MKTG Kaser Chapter 9/10 Practice Exam

9th - 12th Grade

30 Qs

quiz-placeholder

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Intro to Sports MKTG Kaser Chapter 9/10 Practice Exam

Intro to Sports MKTG Kaser Chapter 9/10 Practice Exam

Assessment

Quiz

Other

9th - 12th Grade

Practice Problem

Easy

Created by

Romania Clark

Used 6+ times

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30 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the MAIN goal of promotion?

Increasing sales

Building a fan base

Increasing customer usage

Maintaining customer loyalty

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Unpaid media attention about a business and its products and services is called _________.

advertising

publicity

promotion

public relations

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An advertisement’s _________ is the number of people in the target market expected to receive the message through the chosen medium.

scope

spread

frequency

reach

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the United States, advertising at the national level is regulated and overseen by the _________.

Federal Communicatons Commission

American Association of Advertising Agencies

Bureau of Consumer Protection

Federal Trade Commission

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An extra commission paid to employees to sell particular products is called _________.

push money

“under the table” money

a trade allowance

a trade contest

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Positive feelings customers have toward a business are referred to as _________.

control

consideration

goodwill

influence

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A(n) _________ is a public relations tool that contains newsworthy information about a business that will interest the public.

interactive advertisement

press release

infomercial

rebate

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