Digital Marketing Essentials

What does SEO stand for?

• Search Engine Optimization

• Search Engine Organization

• Search Engine Optimization Techniques

• Search Engine Operation

Which of the following is a key component of SEO?

• Keyword optimization

• Website speed optimization

• Social media engagement

• Meta tag placement

What is the primary purpose of content marketing?

• To attract and engage a target audience.

• To reduce marketing costs.

• To increase sales immediately.

• To create a product catalog.

What is a call-to-action (CTA) in content creation?

• A call-to-action (CTA) is a type of content format.

• A call-to-action (CTA) is a summary of the content.

• A call-to-action (CTA) is a measurement of audience engagement.

• A call-to-action (CTA) is a prompt that encourages the audience to take a specific action.

Which social media platform is best for B2B marketing?

• Facebook

• Instagram

• Snapchat

• LinkedIn

What is the ideal length for a tweet on Twitter?

• 50 to 70 characters

• 100 to 120 characters

• 140 to 160 characters

• 80 to 90 characters

What is the main goal of email marketing?

• To engage customers and drive conversions.

• To reduce email storage costs.

• To send newsletters only.

• To increase social media followers.

What does A/B testing in email marketing involve?

• Using a single subject line for all emails

• A/B testing in email marketing involves comparing two versions of an email to determine which one performs better.

• Sending the same email to all subscribers

• Analyzing email open rates without variations

What metric would you use to measure website traffic?

• Unique visitors

• Session duration

• Page views

• Bounce rate

What is the significance of bounce rate in analytics?

• Bounce rate is significant as it indicates user engagement and the effectiveness of a website's content.

• Bounce rate is only relevant for e-commerce websites.

• A high bounce rate always indicates poor website design.

• Bounce rate measures the total number of visitors to a website.