How to write a Business Plan 1

What are the three core components of every business?

• Product, Sales, Customer service

• Marketing, Research, Development

• Product, Marketing, Financial sustainability

• Product, Distribution, Advertising

What is the primary focus of a simple three-sentence business plan?

• Hiring the right employees

• Developing a complex marketing strategy

• Creating a detailed financial report

• Defining the product and target audience

Which of the following is NOT a question to consider when defining a product?

• What form will it take?

• What benefit does it provide?

• Can you make it inexpensively?

• What is the product's color?

What is one effective marketing strategy mentioned?

• App store search

• Television advertising

• Direct mail

• Cold calling

What is a major source of revenue for the technology product example?

• Donations

• Sponsorships

• Subscriptions and upsells

• One-time sales

What does a one-page business plan provide?

• A quick overview of the business

• An employee handbook

• A detailed financial analysis

• A comprehensive marketing strategy

What is the target market for Bob's Lawn Care?

• High-end residential market

• Government contracts

• Low-income families

• Commercial properties

How many residential accounts does Bob's Lawn Care currently service?

• 50

• 100

• 25

• 10

What is the estimated market size for Bob's Lawn Care?

• CHF 250,000,000

• CHF 750,000,000

• CHF 530,000,000

• CHF 1,000,000

What differentiates Bob's Lawn Care from its competition?

• More advertising

• Higher quality work

• Lower prices

• Larger team