Formative Test - Unit 5 (Grade 8)

What is branding?

• A programming language

• The process of creating a unique identity for a product or company

• A type of software used for graphic design

• A social media marketing strategy

Which of the following is an example of branding?

• A company using the same logo and colors for all products

• A business changing its name every month

• A store that sells random products without a clear identity

• A website with no consistent theme

What is a logo?

• A short description of a company

• A unique symbol or design that represents a brand

• A type of marketing campaign

• A pricing strategy for products

Which of the following is NOT an element of branding?

• Logo

• Slogan

• Product barcode

• Color scheme

Why is branding important for a business?

• It helps make the business look professional and trustworthy

• It ensures that products are cheaper than competitors

• It guarantees that a company will never fail

• It removes the need for advertising

A strong brand should be:

• Confusing and inconsistent

• Unique, memorable, and recognizable

• Similar to every other brand in the market

• Frequently changing to follow every new trend

What is a slogan?

• A company’s official name

• A short, catchy phrase that represents a brand

• A type of digital advertisement

• A description of a product’s ingredients

What is brand loyalty?

• When customers frequently switch between brands

• When a company copies another brand’s design

• When customers consistently prefer and buy from the same brand

• When a brand changes its name and logo regularly

Which of these is an example of a well-known brand?

• A random local bakery without a name

• A global company with a recognizable logo and slogan

• A business that changes its colors and theme every week

• A store that does not advertise itself

What role does social media play in branding?

• It allows brands to interact with customers and increase visibility

• It replaces the need for a logo or website

• It only helps large companies, not small businesses

• It has no impact on branding at all