AS1 - Data Gathering and Analysis Procedures

What is the purpose of interviews?

• To conduct market research
• To provide entertainment
• The purpose of interviews is to gather information and assess qualifications.
• To evaluate employee performance

What is an structured interview in qualitative research?

• A structured interview is an informal conversation without a set format.
• A structured interview allows for open-ended questions and flexible responses.
• A structured interview is a method used only in quantitative research.
• A structured interview is a qualitative research method involving a fixed set of questions asked in a specific order.

What is an example of an unstructured interview?

• A structured questionnaire with fixed responses.
• A panel interview with multiple interviewers asking the same questions.
• A formal presentation of the candidate's resume and qualifications.
• A casual conversation about a candidate's life experiences and career aspirations.

How do you conduct a semi-structured interview?

• Avoid follow-up questions to maintain structure
• Focus solely on the interviewer's agenda
• Prepare open-ended questions, establish rapport, listen actively, and allow flexibility in responses.
• Ask only yes/no questions

What is validity in an interview?

• Validity refers to the length of the interview process.
• Validity is the number of questions asked during the interview.
• Validity indicates the interviewer's personal opinion about the candidate.
• Validity in an interview is the accuracy and relevance of the information obtained.

What is an example of a construct validity in an interview?

• An example of construct validity in an interview is using situational questions that assess a candidate's leadership abilities by asking how they would handle specific team challenges.
• Using a standardized test score to evaluate communication skills.
• Asking about a candidate's favorite color to gauge creativity.
• Inquiring about a candidate's previous job titles to assess experience.

What is an example of content validity in an interview?

• An interview that focuses on general work experience and hobbies.
• An interview that includes questions specifically about coding skills and problem-solving relevant to the job.
• An interview that asks about the candidate's favorite programming languages.
• An interview that includes questions about unrelated personal interests.

An example of interview with criterion validity is:

• A job interview predicting job performance.
• A personality test assessing emotional intelligence.
• A survey measuring employee satisfaction.
• A performance review evaluating teamwork skills.

Why is face validity in an interview the weakest validity?

• Face validity is strong because it relies on statistical analysis.
• Face validity is weak because it is based on subjective judgment rather than empirical evidence.
• Face validity is important as it ensures the interview is lengthy.
• Face validity is based on objective measurements rather than personal opinions.

A researcher is conducting a study on students' eating habits. They ask respondents to describe what they typically eat for breakfast. Which of the following best represents the type of question being asked?

• Evaluative

• Contrasting

• Comparative

• Descriptive