POST TEST ON PRODUCT nd price
Quiz
•
Business
•
12th Grade
•
Hard
Neil Labustro
Used 3+ times
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40 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is the first element of the marketing mix?
Price
Place
Product
Promotion
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What type of consumer products do Rolex watches belong to?
Convenience product
Shopping product
Specialty product
Unsought product
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following is an example of an unsought product?
Cameras; Hand soap
Toothpaste; Shampoo
Life insurance; Educational plan
Airline tickets; ATM cash withdrawal
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is the first stage of the product life cycle?
Growth stage
Maturity stage
Introduction stage
Decline stage
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following is a consumer product?
Raw materials
Equipment
Supplies
Convenience products
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which product is bought frequently and immediately?
Shopping product
Specialty product
Convenience product
Industrial product
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What stage in the product life cycle sees a rapid increase in sales?
Decline stage
Growth stage
Maturity stage
Introduction stage
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