SMS Midterm

What is the first step in developing a social media strategy?

• Creating content
• Choosing platforms
• Defining clear objectives
• Building a following

Answer explanation

Jupiter is a gas giant made primarily of hydrogen and helium. Unlike terrestrial planets that have solid surfaces, gas giants like Jupiter don't have a well-defined solid surface, allowing them to accumulate more mass in a gaseous form. This composition has allowed Jupiter to grow significantly larger than planets with solid surfaces.

Which of the following is NOT considered one of the core functions of social media in modern business?

• Brand building
• Manufacturing process optimization
• Customer engagement
• Market research

Which metric is most relevant when measuring brand awareness on social media?

• Conversion rate
• Reach and impressions
• Click-through rate
• Sales revenue

In terms of content strategy, what does the term "content pillars" refer to?

• The length of social media posts
• Core themes that guide content creation
• The number of daily posts
• Platform-specific features

Which factor should be prioritized when selecting social media platforms for a business?

• Platform's current popularity
• Competitor presence
• Target audience presence and behavior
• Available features

A key shift in social media marketing over the past decade has been:

• From organic to paid reach
• From paid to organic reach
• From visual to text-based content
• From global to local targeting only

Which approach best represents modern social media customer service?

• Responding within 24 hours
• Directing all queries to email
• Real-time engagement and quick response
• Weekly response batching

What is the primary benefit of cross-platform social media strategy?

• Identical content across all platforms
• Reduced workload for social media managers
• Reaching different audience segments
• Lower cost of content creation

In social media strategy, what does "earned media" refer to?

• Paid advertisements
• Organic shares and mentions by users
• Sponsored influencer posts
• Company blog posts

What is the primary purpose of social listening in social media strategy?

• Increasing follower count
• Tracking competitors
• Creating viral content
• Understanding audience sentiment and preferences