Marketing

1. The role of promotion is to inform, persuade, and ______.

• remember

• collect

• remind

• understand

2. A face-to-face presentation to customers with the intention of making sales and building relationships.

• Advertising

• Personal Selling

• Public Relations

• Sales Promotion

3.  Which of the following is an example of sales promotion?

• advertising a new product on television

• using specialist magazines to advertise the product

• billboards and posters

• special offers and free gifts

4. Which of the following is NOT an example of public relations?

• promotion of a basketball team

• donations by the firm to charity

• advertising on national radio

• letting a newspaper journalist try a product out

5.  Promotion of a product can include all of the following except:

• advertising a new product

• offering money-off vouchers to encourage increased sales

• personal selling by using sales representatives

• redesigning a product to make it look more modern

6.  The most powerful tool for reaching national audience in advertising product.

• flyer

• newspaper

• radio

• television

7.  Any paid form of non-personal presentation and promotion of ideas, goods or services through mass media

• Advertising

• Direct Marketing

• Personal Selling

• Public Relations

8.  It refers to the blend of several promotional tools used by the business to create, maintain, and increase the demand for goods and services.

• Advertising Mix

• Marketing Mix

•  Promotion Mix

• Selling Mix

Which of the following defines Public Relations?

• . It is a face-to-face interaction between the company representative and the customer.

• It is short-term incentives given to the customers to have an increased sale at a given time.

• .  It is the building and maintaining a good "corporate image" in the market.

• Any paid form of non-personal presentation and promotion of ideas.

10.  As a customer without much knowledge about gadgets, in what promotional strategy would you be likely convinced to buy the laptop you need?

•  the advertisement in the newspaper with colored picture of the laptop

• the sales promotion of buy 1 take 1 for laptop

•  the convenience of online purchasing from Lazada

• computer store salesperson explaining to you the specifications of the laptop and its advantages from the other brands