1.4.3 - Digital Products and Business Decisions

A music artist has just released a new album exclusively online. The album is available for download as an MP3 file. What type of product is this an example of?

• Newspaper

• Letter

• Manuscript

• MP3 file

A company receives hundreds of paper forms from customers. They want to extract the information from the forms and convert it into a digital format for easy analysis. What process would they use?

• A man-in-the-middle attack

• Data capture

• Sabotage

• Digital extraction

A business wants to scan physical documents and convert them into editable text. They decide to use technology that can recognize and convert text from images. What type of technology should they use?

• Optimal Computer Requirements

• Official Computing Region

• Outstanding Conference Registrar

• Optical Character Recognition

An office employee needs to convert a paper document into a digital file. Which piece of equipment would they use?

• Printer

• Scanner

• Monitor

• Mouse

An e-commerce company wants to analyze the relationship between customer purchases and product recommendations to improve their sales strategy. What type of process would they use?

• Data analysis

• Data correlation

• Data examination

• Data testing

A company presents a report showing how increased advertising directly led to higher sales last quarter. This report helps the management decide to increase the advertising budget. What type of process does this represent?

• Meaningful reporting

• Educated guessing

• Information analysis

• Data analysis

An author publishes a book and offers it in multiple formats — as a paperback, an audiobook, and a downloadable PDF. Which option is considered a physical product?

• YouTube Video

• Paperback Book

• Audiobook

• MP3 file

A company wants to make data-driven decisions to improve customer satisfaction. Which of the following would NOT be part of the decision-making process?

• Data Capture and Collection

• Meaningful Reporting

• Data Correlation

• Gut Decisions

A research team is conducting a study on customer behavior. They collect customer feedback, monitor user activity, and analyze purchase patterns. What phase of data analysis are they in?

• Organizing the data

• Gathering information during an entire trial period

• Gathering information from as many participants as possible

• All of the above

A sales report shows that profits increased after launching a targeted ad campaign. The marketing team concludes that the campaign is successful and decides to increase funding. What type of analysis is this?

• Last month’s profits show that the advertising is working

• John thinks the red cars look nicer than the blue cars

• Linda has a gut feeling that profits will increase this month

• Dr. Acton thinks the housing market will have a slight decline soon