IMPACT OF MULTI-SENSORY CUES ON ONLINE SHOPPER’S PURCHASE INTENTION AND BUYING DECISION

Age

• 20-29 years
• 30-39 years
• 40-49 years
• 50-59 years

Gender

• Male
• Female

Qualification

• Basic Schooling
• PUC/ Intermediate
• Graduation
• Post-Graduation

Designation

• Home maker
• Student
• Business
• Profession
• Government Employee

Experience in Work

• Less than 5 years
• 6-10 years
• 11-15years
• Above 15 years

Monthly Income

• No Income
• 5,000-25,000
• 26,000-50,000
• Above 50,000

Marital status

• Unmarried
• Married
• Widow/Widower
• Separated/ Divorced

Family Type

• Joint Family
• Nuclear Family
• Living separately

Frequency of Internet usage

• Non –frequent user
• Moderate User
• Frequent User

How often do you purchase online?

• Rarely
• Often
• Always