Visual Communication Quiz

The primary role of visual communication is to ______________.

• entertain viewers

• convey messages visually

• confuse the audience

• replace verbal communication

Which principle refers to the visual features that immediately catch our attention?

• Texture Segregation

• Depth of Meaning

• Features that Pop Out

• Organize for Perception

Which of the following is NOT the approach in analyzing visual images?

• Iconology

• Form

• Harmony

• Semiotic

The elements of form are including line, ________, colour, texture and forms.

• shapes

• balance

• perspective

• contrast

"Ideology refers to the influence of ideas on people's beliefs and actions". The statement above refers to which sociologist?

• Anthony Giddens

• Salvador Dali

• Adriaen de Vries

• Anthony van Dyck

Which of the following BEST describes the communicative quality of color?

• Color only adds aesthetic value

• Color can convey emotional and cultural meanings

• Color has no impact on communication

• Color is only used for differentiation

Which feature typically 'pops out' to the viewer in a visual composition?

• The most detailed texture

• The least colorful element

• The highest contrast element

• The element closest to the center

What is indexical sign?

• Common sense connection to the thing or idea they represent rather than direct resemblance of the object.

• A symbol that has no connection to the object it represents and is purely abstract.

• A visual representation that resembles the object it signifies.

• A random pattern with no meaning assigned to it by convention or context.

What is the example of an abstract concept symbol?

• Common sense connection to the thing or idea they represent rather than direct resemblance of the object.

• A symbol that has no connection to the object it represents and is purely abstract.

• A visual representation that resembles the object it signifies.

• Flag representing a country

What is the first step in the design process?

• Concept development

• Research

• Executing the concept

• Selling the idea