Marketing Mix 4Ps Quiz

What are the four elements of the Marketing Mix 4Ps?

• Product, People, Process, Physical Evidence

• Product, Price, Place, Promotion

• Product, Price, People, Promotion

• Product, Price, Process, Promotion

Which of the following is an example of a tangible product?

• Smart phones

• Pet sitting

• Car valeting

• Beauty treatments

What is the focus of the 'Price' element in the marketing mix?

• The selling price set by the business

• The promotional activities

• The location where products are sold

• The physical form of the product

Which factor can drive up the price a business can charge?

• Strong brand image

• Low demand

• Short supply

• High competition

What is the purpose of product differentiation?

• To increase production costs

• To stand out from the competition

• To reduce the number of products

• To focus on a single market

How has McDonald's adapted its product portfolio over the years?

• By reducing menu options

• By introducing only vegan meals

• By focusing solely on burgers

• By diversifying with new product ranges

What is the focus of the 'Place' element in the marketing mix?

• The promotional activities

• The selling price

• The location where products are sold

• The physical form of the product

Which promotional technique is McDonald's known for spending heavily on?

• Public relations

• Advertising

• Sales promotion

• Direct marketing

What is the purpose of McDonald's Monopoly promotion?

• To encourage larger purchases

• To improve customer service

• To introduce new products

• To reduce prices

What is crucial for the marketing mix to be truly effective?

• Ensuring each element complements the others

• Using each P in isolation

• Focusing only on price

• Ignoring customer feedback