
User Behavior Analytics Quiz
Authored by Dana Cruz
Other
University
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30 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary use of User Behavior Analytics?
Entertainment
Digital strategy optimization
Online gaming
Offline marketing
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What type of behavior involves tracking the sequence of visited pages?
Transactional Behavior
Clickstream Behavior
Browsing Behavior
Social Behavior
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which tool is used to analyze heatmaps and session recordings?
Google Analytics
Hotjar
Facebook Insights
TikTok Analytics
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does “Black Box AI” refer to?
AI with full transparency
AI with hidden decision-making processes
AI with no user engagement
AI that does not collect data
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an ethical principle in web writing?
Plagiarism
Transparency
Misleading content
Data selling
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is an example of Transactional Behavior?
A user clicking multiple website links
A user purchasing an item online
A user scrolling through a blog post
A user leaving a comment on a video
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of these is NOT a factor considered by search engine algorithms?
Keywords
Freshness of content
Writer’s age
User engagement
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