User Behavior Analytics Quiz

What is the primary use of User Behavior Analytics?

• Entertainment

• Digital strategy optimization

• Online gaming

• Offline marketing

What type of behavior involves tracking the sequence of visited pages?

• Transactional Behavior

• Clickstream Behavior

• Browsing Behavior

• Social Behavior

Which tool is used to analyze heatmaps and session recordings?

• Google Analytics

• Hotjar

• Facebook Insights

• TikTok Analytics

What does “Black Box AI” refer to?

• AI with full transparency

• AI with hidden decision-making processes

• AI with no user engagement

• AI that does not collect data

Which of the following is an ethical principle in web writing?

• Plagiarism

• Transparency

• Misleading content

• Data selling

What is an example of Transactional Behavior?

• A user clicking multiple website links

• A user purchasing an item online

• A user scrolling through a blog post

• A user leaving a comment on a video

Which of these is NOT a factor considered by search engine algorithms?

• Keywords

• Freshness of content

• Writer’s age

• User engagement

How does User and Entity Behavior Analytics (UEBA) help businesses?

• By ranking search results

• By improving video quality

• By identifying potential security threats

• By optimizing physical store layouts

What does "Recency" measure in User Behavior Analytics?

• The number of new website visitors

• How recently a user interacted with a website

• The total number of transactions per month

• The time it takes for a website to load

Which of the following statements is true about Disinformation?

• Disinformation is always accidental.

• It is deliberately created to mislead people.

• It only spreads through newspapers.

• It has no impact on social media.