Marketing Quiz

You're launching a new soda brand. What's the best way to make it go viral?

• Send free samples to influencers and let them hype it up

• Call it "Better Than Coke" and wait for the lawsuit

• Make a commercial with a cat drinking soda

• Hand out flyers at your grandma's book club

Which slogan belongs to Nike?

• "Taste the Feeling"

• "Because You're Worth It"

• "Just Do It"

• "Eat Fresh"

You're launching a new smartphone. What's a great marketing strategy?

• Announce it as "The first phone that makes calls!"

• Sell it at $10,000 and call it "exclusive"

• Tease secret features to build hype

• Get a celebrity to use it in a TikTok dance challenge

What is the main purpose of a Super Bowl commercial?

• Entertain people more than the actual game

• Burn millions of dollars on a 30-second ad

• Make viewers say, "Wow, I NEED this!"

• Confuse people so much they Google your brand

What's an example of "influencer marketing"?

• A dog with 1M followers posting about dog food

• Your mom telling her friends about a new laundry detergent

• A flyer on a telephone pole that nobody reads

• An alien recommending shoes from Mars

What's the most important part of a viral TikTok marketing campaign?

• A relatable or funny hook

• A product nobody actually wants

• 3 hours of PowerPoint slides explaining the product

• A 10-minute apology video for a failed ad

What is the BEST reason to use a celebrity in an ad?

• They actually use the product

• Their fans will buy anything they promote

• To make people forget the product and focus on the celebrity

• So your competitor gets jealous

Which of these is an example of a bad brand slogan?

• "Melts in your mouth, not in your hands" (M&M's)

• "Got Milk?"

• "Our burgers are edible… most of the time"

• "Think Different" (Apple)

You see a sneaker ad with the words "Limited Edition! Only 50 pairs available!" What marketing trick is this?

• The "Oops, we made too many" strategy

• Scarcity marketing - making people want it more because it's rare

• Reverse psychology - making people not want it

• The "Don't believe everything you read" technique

A company that sells ice cream in Antarctica is failing. What's their mistake?

• They didn't make hot ice cream

• They targeted the wrong market

• They forgot to add penguins to their ads

• The CEO just doesn't like ice cream