E-Commerce Concepts Assessment

What are the main types of e-commerce?

• B2D, C2A, D2C

• B2C, B2B, C2C, C2B

• B2B2C, C2B2B, B2C2B

• C2C2B, B2B2B, D2C2B

Which type of e-commerce involves transactions between businesses?

• B2C (Business-to-Consumer) e-commerce

• B2G (Business-to-Government) e-commerce

• C2C (Consumer-to-Consumer) e-commerce

• B2B (Business-to-Business) e-commerce

What is the primary characteristic of B2C e-commerce?

• Sales between consumers

• Sales through third-party platforms

• Sales from businesses to businesses

• Direct sales from businesses to consumers

Name a common revenue model used in e-commerce.

• Subscription model

• Freemium model

• Advertising model

• Transaction fee model

What is the difference between subscription and pay-per-use revenue models?

• The subscription model involves recurring fees, while the pay-per-use model charges based on actual usage.

• The subscription model is only for digital products, while pay-per-use is for physical goods.

• Both models require upfront payment regardless of usage.

• The subscription model charges based on actual usage, while pay-per-use involves a flat fee.

How do affiliate marketing strategies work in e-commerce?

• Affiliate marketing relies solely on social media advertising without tracking.

• Affiliate marketing strategies work by leveraging affiliates to promote products, tracking sales through unique links, and rewarding affiliates with commissions.

• Affiliates purchase products in bulk to sell at a discount.

• E-commerce platforms pay affiliates a flat fee for each product listed.

What role does social media play in e-commerce marketing?

• Social media enhances e-commerce marketing by increasing brand visibility, engaging customers, and driving traffic to online stores.

• Social media has no impact on brand visibility.

• Social media reduces customer engagement in e-commerce.

• Social media primarily serves as a platform for personal communication.

What is search engine optimization (SEO) in the context of e-commerce?

• A technique for improving customer service response times

• A strategy for managing inventory in online stores

• SEO in e-commerce is the practice of enhancing online store visibility in search engines to drive organic traffic and boost sales.

• A method to increase paid advertising effectiveness

How can email marketing be effectively used in e-commerce?

• Ignoring customer feedback and preferences

• Sending generic newsletters to all customers

• Use targeted segmentation, personalization, automation, abandoned cart reminders, and performance analysis.

• Focusing solely on social media ads

What is the purpose of a customer loyalty program in e-commerce?

• To increase the price of products.

• To limit customer choices.

• To reduce customer service interactions.

• To encourage repeat purchases and enhance customer retention.