
SEM II Unit 2 Practice
Authored by Drew Ward
Other
9th - 12th Grade
Used 3+ times

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24 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Liza has always wanted a horse, and she has finally saved enough money to buy one very soon. In marketing terms, Liza is a
market segment
target market
resource
market
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Marzetti’s Musical Instruments has determined that it will focus its marketing efforts on senior high school students. Marzetti’s is engaged in _________ marketing.
Mass
Target
Risky
Industrial
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Marketers divide their markets by grouping customers according to their
Differences
Hobbies
Occupations
Similarities
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The customer characteristic that reflects where customers fit in the day-to-day buying routine is known as
socioeconomic status.
origin or heritage.
personal belief.
life stage.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A good reputation among current clients is a(n)
strength.
weakness.
opportunity.
threat.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A new customer moving into your area is a(n)
strength.
weakness.
opportunity.
threat.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The most crucial part of the SWOT analysis method involves
the number of strengths you identify.
where you get your information.
what time of year you conduct the analysis.
your goal for the analysis.
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