SEM II Unit 2 Practice

Liza has always wanted a horse, and she has finally saved enough money to buy one very soon. In marketing terms, Liza is a

• market segment

• target market

• resource

• market

Marzetti’s Musical Instruments has determined that it will focus its marketing efforts on senior high school students. Marzetti’s is engaged in _________ marketing.

• Mass

• Target

• Risky

• Industrial

Marketers divide their markets by grouping customers according to their

• Differences

• Hobbies

• Occupations

• Similarities

The customer characteristic that reflects where customers fit in the day-to-day buying routine is known as

• socioeconomic status.

• origin or heritage.

• personal belief.

• life stage.

A good reputation among current clients is a(n)

• strength.

• weakness.

• opportunity.

• threat.

A new customer moving into your area is a(n)

• strength.

• weakness.

• opportunity.

• threat.

The most crucial part of the SWOT analysis method involves

• the number of strengths you identify.

• where you get your information.

• what time of year you conduct the analysis.

• your goal for the analysis.

Which of the following questions is appropriate for determining threats:

• What are our assets?

• What niches have our competitors missed?

• What obstacles do we face?

• What new needs of customers can we meet?

Bridget’s business currently lacks the latest technology in the field. She’d like to join a professional organization to make more contact with potential clients, but first she’ll have to update her equipment. What SWOT marketing strategy is Bridget using?

• S-O

• W-O

• S-T

• W-T

To buy a product, customers in a market must first

• locate the product in a store.

• make sure the product is on sale.

• learn the product’s features.

• be willing to buy the product.