ONE 6th FORM Social Media Engagement Metrics

What is the primary purpose of using polls on social media?

• To increase the number of followers

• To engage the audience and gather their opinions

• To promote paid advertisements

• To decrease the bounce rate

Which of the following is a key metric for measuring social media engagement?

• Bounce rate

• Likes, shares, and comments

• Page load time

• Number of followers

What is the main benefit of using hashtags effectively on social media?

• To increase the number of ads

• To improve searchability and reach a wider audience

• To decrease the number of comments

• To reduce the number of posts

What is the difference between reach and impressions on social media?

• Reach is the number of times content is displayed; impressions are the number of unique users who see it

• Reach is the number of unique users who see the content; impressions are the number of times content is displayed

• Reach and impressions are the same

• Reach is the number of likes; impressions are the number of shares

Which strategy can help improve the click-through rate (CTR) on social media posts?

• Using irrelevant hashtags

• Posting at random times

• Creating compelling and clear call-to-action (CTA)

• Ignoring audience feedback

What is an effective way to respond to comments on social media?

• Ignore negative comments

• Respond promptly and politely

• Use automated responses for all comments

• Delete all comments

How can polls and surveys benefit a brand on social media?

• By reducing the number of followers

• By providing insights into customer preferences and opinions

• By increasing the cost of advertising

• By decreasing engagement rates

Which of the following is NOT a social media engagement metric?

• Shares

• Comments

• Impressions

• Page load time

What is the ideal number of hashtags to use in a social media post for optimal engagement?

• 1-2

• 3-5

• 10-15

• 20-25

Which metric indicates how many people clicked on a link in a social media post?

• Reach

• Impressions

• Click-through rate (CTR)

• Engagement rate