MKTG 403 - Managing Merchandise

MKTG 403 - Managing Merchandise

University

13 Qs

quiz-placeholder

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MKTG 403 - Managing Merchandise

MKTG 403 - Managing Merchandise

Assessment

Quiz

Business

University

Hard

Created by

Quyen Nguyen

Used 5+ times

FREE Resource

13 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is the process by which a retailer attempts to offer the appropriate quantity of the right merchandise, in the right place, and at the right time, while meeting the company's financial goals?

Category management

Inventory control

Merchandise management

Materials procurement and handling

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following schemes is the correct order describing the levels of the merchandise classification scheme from the highest level to the lowest level?

Merchandise Group-Department-Classification-Category-SKU

Department-Merchandise Group-Classification-Category-stock-keeping unit (SKU)

Merchandise Group-Classification-Department-Category-SKU

Category-Classification-Merchandise Group-Department-SKU

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A performance measure which assesses a buyer's contribution to ROA is called the

gross margin.

gross margin return on investment.

net profit.

break-even point.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When there is a high inventory turnover, there is an increase in sales because

price points are set higher to accommodate for potential sales loss.

new merchandise is continually available to customers.

the merchandise begins to look shopworn.

sales are increased by reducing prices.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Merchandise like men's crew socks, canned peas, college ruled loose leaf paper, and 60-watt light bulbs would be considered ________ that are in continuous demand over an extended time period.

expected merchandise

seasonal merchandise

fashion merchandise

staple merchandise

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

________ consist of items that are only in demand for a relatively short period of time.

Expected merchandise categories

Sample merchandise categories

Staple merchandise categories

Fashion merchandise categories

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT true of a fashion merchandise category?

Forecasting sales for this category is simplistic and predictable.

It consists of items that are only in demand for a relatively short period of time.

The introduction of new products makes the existing products obsolete.

New products are continually introduced into these categories.

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